01
A headline that stops you
Huge type and a slow reveal set the tone from the first second. The brand speaks before the product appears.
Work Concept project
VYRA
An energy drink brand confident enough not to shout, with a full shop built in.
- Sector
- Functional energy drink
- Year
- 2026
- Status
- Concept, live
The brief
Energy drinks all scream the same promises. The concept was a brand that wins by being honest, and a website that sells while it makes the argument.
The idea
It opens with a statement rather than a product shot, then walks through the idea, the formula and the flavours, and ends with a working shopping flow.
02
A shop inside the story
Flavours, pack sizes and a cart sit inside the narrative, so buying is one step away at any point.
03
Science made simple
The formula and the release curve are shown as clean visuals, in English and Greek.
Concept and design by Tasos’s Studio, built in Framer.